Viral Marketing - Nationwide

Paint Accident - Click
We talked about different ads that showcase a design concept.  This is a novel idea where Nationwide invented a fake paint company and placed their billboards above a parking lot.  In one of the billboards the paint can had spilled over and covered some cars in the lot.  Beside the two paint ads was a third for nationwide for car insurance.  It is a brilliant combination of advertisements and mixed media that works and created a buzz for the company.
 This billboard became a viral sensation and I love it.