Friday, November 12, 2010

Packaging With a Story


I try not to draw from the same well too much, so this is only the second and hopefully last time I use beer this semester.

This beer bottle label is fun and interesting to read.  Some of the phrases used on the bottle include:
"What is this rancid shit?"
"Sweet Jesus!"
"Where the hell are my pants?"
"12 Fl. Oz. Of Fuck Yeah"
"Extra Alcohol!"

A new story is told in every line.
How many times have you had a "rancid" beer? Seldomly.
How many times have people lost their pants drunk? Too Many.
How many times have you wished for extra alcohol in your beer? Every Time.

It tells the story of what can happen when you drink it in a light and playful manner.

1 comment:

  1. This is awesome. I'm pretty sure regular beer drinkers love to relate to the sayings on the bottle as they are drinking it. As you have mentioned, the packaging is definitely fun and playful.

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